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Looking at Mate 30 or Mi Mix Alpha, you will understand why Apple and Samsung are still leading the premium segment despite being less "creative"

Dec 29, 2019

Just two years ago, the shadow of Apple (and Samsung) still covered the Chinese smartphone world. From 2015 to 2017, the world was flooded with copies of iPhone 6 design. Apple just launched the rabbit ears, Chinese manufacturers rushed to follow by "reviving" 2D face recognition technology, endanger user security. For Samsung, the Chinese copy from Home button design, the back is curved to the name Note.

2018 witnessed the opposite. From being a copy man, the Chinese became the first. Full-screen technology first appeared on Chinese smartphones. The retractable camera and slider design were revived by the Chinese before Samsung followed. Then, coming this year, the creativity of Chinese smartphones really exploded: folding screens were present at the same time on Mate X and Galaxy Fold, popular waterfall displays by NEX 3 and Mate 30, and then "screens bao "is pioneered by Mi Mix 2.

In the same year, Apple updated three iPhone 11 models with larger batteries, an extra wide-angle camera and a chip that kept the Android army smelling. In the home of Android alone, Samsung fights against the Chinese with the traditional values of the Note series: a large (and beautiful) screen, a diverse stylus. Both top-end smartphones from the two top market leaders are far behind their Chinese rivals in pure innovation.

Let's take a look at Chinese creations. First, let's talk about the trend of waterfall displays with two representatives Huawei Mate 30 and Vivo Nex 3. An improved version of the "beveled" screen that was pioneered by Samsung with the old Edge line, cascade screen water completely eliminates the left and right edges of the screen. The width of that memory device could be reduced by several millimeters ... and that's it. The waterfall screen does not have any practical advantage except the width is cut a bit. In return, users have to accept extremely uncomfortable trade-offs. The buttons have been removed, in which the lack of two volume buttons will surely make the user most uncomfortable: try to imagine the Mate 30 playing music in the pocket of your pants, how many more steps you need to do to turn the volume up / down amount? The concept of a curved screen is not new, even it has been explored by the edge line for more than half a decade. The reason Samsung has gradually "flattened" the beveled edges is actually not difficult to understand: film images are projected on a flat surface, rather than a curved surface on either side.

Waterfall screen is inconvenient, but when it comes to nonsense, you must mention the "cover screen" of Xiaomi. Perhaps after years of being shamelessly copied Apple, Xiaomi felt the need to issue a truly "shocking" statement to prove creativity. As a result, Xiaomi created a meaningless creation - under what circumstances would the rear (and sides) screen of the body become useful? Which user is weird enough to hold the phone up and look at the sides or the back (with a large asphalt splitting the screen) instead of looking directly at ... the front screen?

Xiaomi is not the first to come up with the idea of placing a screen on the back - just last year, Vivo also launched a Dual Display version for the NEX. Vivo is also the owner of another trend: shrinking / eliminating "screen" grooves developed by Apple. To achieve this goal, Vivo and all the Chinese giants have launched a myriad of innovations: when the front-facing camera is reduced to a "drop" or a mole, the camera is placed under the "poking-out" mechanism. and use an in-display fingerprint sensor to replace 3D face recognition.

Those who dominate

Apple absolutely does not participate in these movements, and Samsung has but only used on the mid-range line. The reason again is because these creations are almost completely meaningless. The majority of current video content still has a 16: 9 aspect ratio, shrinking the slot to how much the two sides of the phone are still two black screen arrays. The groove can turn into a "mole" or "water drop" so the manufacturer can't cram any more features at all. Particularly the physical camera mechanism loses important water and dust resistance.

In the 12th modern smartphone, the victory will still belong to the one who follows the proven values.

Creativity in 2019 can be summed up in a contrast: Apple and Samsung are short of breath while Chinese names are launching innovations with no real value. This contrast also reflects the poverty of the modern smartphone, 12 years after Steve Jobs unveiled the iPhone 2G: indeed, the smartphone is too complete. Trying to create new features only creates innovations that are meaningful to the marketing department and meaningless to users.

For the same reason, Apple and Samsung continue to dominate the premium segment. When no manufacturer can create meaningful innovations, users simply look for traditional values. The "terrible" performance, the top display DisplayMate, the camera, the battery, the perfection of the iOS operating system, the useful features of the S Pen ... cannot be considered new innovations, but will still help Apple and Samsung dominate for one simple reason: users need nothing more.
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