Gift cards: the number one marketing tool to increase your shop sales

Gift cards — aka gift certificates — have always been the best option whenever we have to choose a gift for a friend or workmate, as they guarantee flexibility and are also easy to use. They just make things easier both for those who buy them and for those who receive one.

According to a report by Allied Market Research, the gift card turnover (which has been constantly growing in the past decade) will soon record a 14% upsurge and go from 5.7 billion in 2020 to 16 billion by 2028. By 2030, online sales of gift cards will reach a value of 1.1 trillion dollars. That is why 98% of e-commerce stores are already selling gift cards: it is a powerful marketing tool to increase sales — especially during the holiday season — and loyalize customers over time.

If you are running an online shop and looking for the easiest way to start selling gift cards, YITH WooCommerce Gift Cards Premium will be your best ally and mark a turning point: our plugin is the best and most complete solution available online. Thanks to it, you will be able to create gift cards in a few minutes and your customers will be able to customize them, send them by email, or print them at home.